FIRE QUBE

CLIENT:
Grill Easy LLC

ROLE:
Art Director

 

Charcoal grilling is a summer favorite, but can be a messy and lengthy process. Grill Easy was created to take the mess out of charcoal grilling with a single use, all natural solution to firing up your grill. The container disintegrates while igniting.

PROJECT GOAL:
Update the look of the product packaging to better engage and inform consumers about the unique product benefits and value proposition.

CONCEPT 1

FIREQUBE_LOGO01.jpg

BRAND STRATEGY

Friendly and clean typeface with a focus on Grill Easy and Fire Qube as a descriptor. The new grill icon is larger and it employs a flame that is more iconic.

BBB_box.jpg

PACKAGING

This concept plays with texture, type and a simple color palette. It hints at charcoal with strokes of color instead of photographic images. The product features are called out in a playful manner on the sides of the pack, while keeping the information on the front panel clean and informative.

CONCEPT 2

FIREQUBE_LOGO02.jpg

BRAND STRATEGY

This circular execution hints at the traditional round charcoal grill shape, without the grill. It incorporates a nice balance of simple, clean geometry, with rustic finishes.

GrillEasy_1.jpg

PACKAGING

This concept embraces the natural aspect of charcoal grilling with the use of craft paper, easily navigable icons and a typographic driven treatment for messaging on each panel.

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